Kona Brewing Co. will celebrate a twenty-year partnership with Lavaman Triathlon on Sunday, April 2, 2017. Starting as a founding partner of the Lavaman Triathlon in 1997, Kona Brewing Company’s partnership with the local event has continued and evolved — the Lavaman Triathlon has grown more than 20-fold, from 83 participants to more than 1,800, and Kona Brewing Co. has become a fan favorite and the #11 craft beer sold in the U.S., growing 3x faster than other beers in the craft beer category. (source Nielsen, Total US xAOC FY 2016)
“Both brands started with big dreams and we’re now making big waves in our respective industries. We attribute this lasting partnership to our common goal of giving back to our community and are proud to have kept our joint slogan ‘Celebrate the Sprit’ alive for two decades,” said Gerry Rott, Lavaman Race Director.
The 51.5k mile race kicks off at the Waikoloa Beach Resort and ends with the annual Lavaman Awards Beach Party, where competitors and more than 600 volunteers celebrate the day by toasting with Kona Brewing Co.’s liquid aloha.
In addition to its support of the Lavaman Triathlon, Kona Brewing Co. is committed to social responsibility and donates more than $120,000 annually to a variety of local non-profit organizations which range from environmental protection, to cultural and community organizations.
“Giving back to our local community is in Kona Brewing Company’s DNA and we will continue to support the islands for years to come” said Eric Chang, Kona Brewing Co. Senior Market Manager. “Our roots and respect for the Islands run deep with two brew pubs and a 22 year history brewing beers in Hawai‘i.”
April 2, 2017 also marks the one-year anniversary of bottling Lavaman Red Ale, Kona Brewing Co.’s malty brew with caramel notes.