Hawaii Tourism Authority Announces New Clients for China and Taiwan Markets – WHO Is JWI Marketing?

The Hawai‘i Tourism Authority (HTA), the state’s tourism agency, today announced the selection of Travel Link Marketing (TLM) and JWI Marketing (JWI) to provide destination representation services in the China and Taiwan markets respectively. Both companies will be responsible for promoting leisure and business travel to Hawai‘i.

Travel Link Marketing

TLM, a Chinese marketing company founded in 2005, has offices in Beijing, Shanghai,

Guangzhou and Chengdu. It has established an extensive network with thousands of tour operators and media outlets throughout China. TLM also owns Travel Link Daily, a well-recognized online traveltrade publication. Taipei-based JWI specializes in marketing representation, public relations, media creative development and distribution, event planning, promotions and more. They are a marketing firm with more than 120 employees in Taipei, Taiwan.

“We are excited to partner with TLM and JWI,”said Mike McCartney, president and CEO of the HTA. “Both Mainland China and Taiwan have become important markets for Hawai‘i’s tourism economy with tremendous growth potential.  With the commitment and expertise of these two companies, we’re confident they will be able to further cultivate these emerging markets for Hawai‘i.”

The HTA’s current contractor, Aviareps Marketing Garden, will manage the China and Taiwan contract through Dec.31, 2013 with TLM and JWI’s contract commencing Jan. 1, 2014. Aviareps Marketing Garden has represented Hawai‘i in China, Taiwan and Korea since 2004, and will continue to manage the Hawaii Tourism Korea contract from Jan. 1, 2014.

“We want to extend a sincere mahalo to Aviareps Marketing Garden for promoting Hawai‘i as a premier destination for leisure and business travel in China and Taiwan. Their hard work and contributions to Hawai‘i and Hawai‘i’s visitor industry has helped to elevate Hawai‘i’s presence in the two regions,” added McCartney.


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