Hawai’i Tourism Authority Announces New Tourism Brand Manager

The Hawai‘i Tourism Authority (HTA), the state’s tourism agency, has hired Laci Goshi as a tourism brand manager.

Laci Goshi

Laci Goshi

Goshi will be overseeing Hawai‘i’s core North America market, including the U.S. and Canada. She will work collaboratively with the HTA’s contractor for North America, the Hawai‘i Visitors and Convention Bureau (HVCB) to drive demand and ensure marketing efforts are in line with the HTA’s strategic plans.

Prior to joining the HTA, Goshi was the contract sales manager at Aqua Hotel & Resorts where she helped to promote and market the 23 hotels on six of the Hawaiian Islands. She was also the sales manager at the Pacific Beach Hotel where she worked directly with wholesalers in the U.S., Canada and Australia markets.

“We are pleased to welcome Laci to the HTA ‘ohana,” said Mike McCartney, president and CEO of the HTA. “She brings a wealth of experience in the visitor industry and marketing the Hawaiian Islands to the North America region.”

Angela Rodriguez, the former brand manager for North America, is the HTA’s new communications and tourism brand manager, responsible for developing strategies to provide the community, industry partners, key stakeholders and government officials with a better understanding and appreciation of Hawai‘i’s visitor industry.

Established in 1998, the Hawai‘i Tourism Authority, the state’s tourism agency, is responsible for strategically managing tourism to optimize benefits for Hawai‘i that integrates the interest of visitors, the community and visitor industry. Tourism is our state’s leading economic driver and largest employer and the HTA continually works to ensure its sustainability well into the future. For more information on the HTA, please visit www.hawaiitourismauthority.org, find us on Facebook or follow us on Twitter (@HawaiiHTA).

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