Governor Abercrombie Announces He Will Revive the “Governor’s Fashion Awards” – Hawaii Fashion Month 2013

Governor Abercrombie recognizes fashion industry’s potential to strengthen and diversify Hawaii’s economy

The Hawaii Fashion Incubator (Hifi), in collaboration with the State of Hawaii’s Department of Business, Economic Development and Tourism (DBEDT), is proud to present the inaugural Hawaii Fashion Month (HFM) this October 2013 to celebrate and promote Hawaii fashion.

Hawaii Fashion Month

HFM is an opportunity to raise the profile of Hawaii as a unique, creative and progressive fashion destination while bringing sustainable growth to the industry that comprises design, manufacturing, retail, art, education and more.

The State Legislature has thrown its full support behind the initiative, committing $150,000 towards supporting the Hawaii fashion industry and staging this world-–class event.

“Hawaii has the talent and resources to support a thriving fashion industry and become a destination for the global fashion community,” Governor Neil Abercrombie said. “Hawaii Fashion Month will bring the community together to showcase, learn, sell and connect with Hawaii fashion, promoting locally made fashion products and services that will help to keep our hard earned dollars here in Hawaii. Simultaneously, it provides a focal point to explore the industry’s enormous potential, strengthen relationships and build collaborative opportunities to increase the export of Hawaii’s designs.”

Governor Abercrombie has announced he will revive the “Governor’s Fashion Awards” as the closing event for HFM to recognize outstanding fashion design talent throughout the Hawaiian Islands.

Other events planned for HFM include:

  • An official kick-–-off party presented by The Howard Hughes Corporation and attended by the ‘who’s who’ of Hawaii fashion to befittingly start the exciting month-–- long celebration.
  • A trade show for emerging designers sponsored by the State Department of Business, Economic Development and Tourism, featuring panel discussions, speakers, industry networking, wholesale and retail opportunities.
  • Celebrations of Iolani Sportswear’s 60th and Hilo Hattie’s 50th Anniversaries.
  • A University of Hawaii at Manoa Costume Collection exhibition and evening/bridal fashion show at the Hawaii State Art Museum.
  • A contemporary art exhibit and party at Luxury Row in Waikiki.
  • A Niihau shell jewelry exhibit at the Bishop Museum.
  • A children’s fashion show at Children & Youth Day at the State Capitol.
  • Fashion-themed editions of events such as Discover Kakaako, Hawaii International Film Festival, Honolulu Museum of Art’s Bank of Hawaii Ohana Day, Kakaako Night Market and LUX @ the Trump.

The HFM brand identity was created by local artist and graphic designer, Lauren Roth of Yellow Bird Bohemia. Roth’s signature whimsical expression captures the creative, visual design essence of HFM. Web design services are provided by Aaron Lee of Formlessness Design.

Hifi Co-founder, Melissa White, commented that the HFM steering committee has received an overwhelming level of interest and support from both stakeholders and the community. Committed high level sponsors to date include the State of Hawaii, Creative Industries Division, DBEDT; The Howard Hughes Corporation; Office of Economic Development, City and County of Honolulu; Hilo Hattie and HONOLULU Magazine as the major media partner.

“This is a very exciting time for Hawaii fashion. We’re seeing established local brands collaborating with emerging designers and homegrown talent representing the islands on the international fashion stage. HFM has brought nearly every major fashion stakeholder in Hawaii to the table, showing the time is right for the community to come together to elevate the industry,” White said.

HFM invites statewide participation from businesses and individuals involved and interested in fashion across all its forms such as design, manufacturing, retail, education, art, photography, styling and gallery and museum exhibitions. Opportunities include sponsorships, partnering with HFM signature events, hosting your own events, listings on the official event calendar and volunteering.

Hifi Co-founder, Toby Portner, said: “From 2013 and beyond, HFM will be a time for Hawaii fashion to show progress as an industry, to set goals and establish partnerships for future growth. A month of highlights will capture the attention of the community as well as national and international visitors and media. Everyone with an interest in fashion and passion for building a strong local economy is encouraged to get involved.”

In 2012, Hawaii’s fashion industry produced approximately 3,630 jobs, generated sales of $756 million, produced an average salary of $24,095 and contributed $20.4 million tax dollars to the state government.

Sponsorship and participation inquiries are to be directed to Melissa White at

HFM is open for all to attend and will include both free and ticketed events.

To keep up with all the latest HFM news and event information visit or follow us via Facebook, Twitter, Instagram and Pinterest at @HFM2013. Don’t forget to #HFM2013!

Leave a Reply

Your email address will not be published. Required fields are marked *

I do this to keep the spammers away * Time limit is exhausted. Please reload CAPTCHA.