A Funny Hawaii Tourism Commercial from the 1980’s – Captain James Cook Would Go!

Captain James Cook

Captain James Cook

I have to kind of laugh at this American Hawaii Cruises commercial that was airing back in the 1980’s staring a person playing the role of Captain James Cook inviting folks to come to Hawaii.


If tourists back then only knew what actually happened to Captain James Cook by the locals here back in the Captain Cook Days… this commercial might have gotten some major flack during the 1980’s.

Cook was killed in Hawaii in a fight with Hawaiians during his third exploratory voyage in the Pacific in 1779. He left a legacy of scientific and geographical knowledge which was to influence his successors well into the 20th century and numerous memorials worldwide have been dedicated to him. However, his role in opening areas of the Pacific to colonization and its subsequent effects on indigenous peoples have been the subject of both political and scholarly debate.

You can check out the history of Hawaii American Cruises here:

American Hawaii Cruises is part of American Classic Voyages, other subsidiaries being the new United States Lines and Delta Queen Steamboat Co. American Hawaii Cruises and United States Lines filed for bankruptcy in 2001 following poor trading in the wake of the September 11th terrorist attacks.

American Hawaii Cruises were formed in 1980 by C.Y.Tung, who wished to enter the American cruise scene. He already owned the American Export Lines sisters Constitution and Independence. The service started using the latter, renamed Oceanic Independence, on 7th June 1980, operating a 7-day cruise out of Honolulu. An American subsidiary had been created, allowing the ship to be US-flagged. The service was a success, and the sistership Constitution joined the service in 1982, following a substantial refurbishment. During the winter of 1983, Oceanic Independence also received internal refurbishment, returning to service under original name Independence. In 1984, American Hawaii entered the Polynesian market with another C.Y.Tung ship, the Liberté , originally the Moore-McCormack Brasil, and later Holland-America Line’s Volendam.