Earth Day Marks Start of Think Yellow, Go Green Recycling Program for Neighbor Island Schools

Students Look to Raise the Bar on Last Year’s Recycled Telephone Directories Totals

Media Release:

The Berry Company LLC, publisher of the Hawaiian Telcom Yellow Pages, announced the launch of its annual telephone directoryrecycling program, Think Yellow, Go Green. Schools on the islands of Hawaii, Kauai, Lanai, Maui and Molokai will compete to recycle the most telephone directories with the goal of surpassing last year’s recycling totals and winning cash prizes.

Hawaii Telcom

“Last year, our schools helped collect 64 tons of telephone directories across the neighbor islands,” said Scott Szczekocki, client services regional director for Berry. “The community response has been tremendous, and I look forward to another strong campaign this year.”

Similar to previous years, schools have the opportunity to win cash prizes for their students’ participation in the recycling program. Award amounts vary depending on where the school is located and the amount of directories recycled at that school. Schools on Kauai, Hawaii and Maui that collect the most directories per student will be awarded a cash prize of $800 for first place, $600 for second place, $400 for third place, $300 for fourth place and $200 for fifth place. The top schools on Molokai have the opportunity to collect $500 for first place, $300 for second place and $200 for third place. The school on Lanai will be awarded $350 for participation in this year’s program.

“The opportunity to win a prize is a great incentive for students to participate and spread the word about Think Yellow, Go Green,” said Szczekocki. “It’s so exciting to see students, parents and the community all participate in this important recycling effort.”

After the close of the contest on May 21, the recycled telephone directories will be shipped to Honolulu recycler, Island Shell. The directories will then be converted into materials that are reused on the island, such as oil-absorbent materials, home insulation and mulch. Hawaiian Telcom Yellow Pages contain 40 percent post-consumer materials and are 100 percent recyclable.

Choose to Reuse

In another environmental initiative, Berry is partnering with Hawaii Foodbank to host a community food drive. This year, Berry is using heavier-weight delivery bags that can be reused, encouraging the community to fill the bags with nonperishable food items. Donations can be delivered to any Hawaii Foodbank drop-off location, the nearest Ruby Tuesdays, Hard Rock Café or NAPA Auto Parts store.

“We are so excited to be working with Berry on this food drive,” said Polly Kauahi, Director of Development at Hawaii Foodbank. “Hawaii Foodbank provides food to nearly 200,000 individuals each year and this will be a great way to encourage more residents to give back to the community.”

The food drive will begin in May and continue throughout the summer.

To find out more information about Berry, Think Yellow, Go Green or the food drive, visit www.ThinkYellowGoGreen.com or www.BerryMeansBusiness.com. Consumers who need additional directories or wish to opt out of print directory delivery may visit HTYellowPages.com and click on Directory Delivery Options.

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