Kona Brewing Co. employees will embrace the spirit of Earth Day on Saturday April 22, 2017 with a clean-up at Ke‘ei Beach, a site of historical significance. Ke‘ei Beach was the site of King Kamehameha the Great’s first battle where he fought for rule over the Big Island. Today, this battleground is a popular fishing and camping spot that collects unsightly trash along the coastline.
The Kona Brew Pub crew will meet at 8 AM to clean up fishing line, plastic, and other debris that mar the marine sanctuary and pose hazards to turtles and other marine life that call Kealakekua Bay home. “We wanted to do something to help the local marine environment” explains Debbie Jost, Kona Brewing Pub and Growler Shack Manager. “We’ll also donate a portion of proceeds from Big Wave sales at both of our brew pubs this week to community partners who work year-round to care for our ocean.”
Kona Brewing Co. will give a portion of proceeds from sales of Big Wave Golden Ale, the ‘Hipa Hipa’ beer special at its Hawaii Kai and Kona pubs between April 18th-22nd to long-time environmental partners Sustainable Coastlines, Surfrider Foundation, Malama Maunalua, and Hawaiian Legacy Reforestation Initiative. Kona Brewing Co. donates more than $120,000 annually to a variety of local non-profit organizations that are committed to preserving Hawaii’s unique environmental and cultural treasures.
Employees will be joined by their families and even some brewpub regulars who have expressed interest in helping out. The Earth Day project will wrap with a beach barbecue to celebrate a successful clean-up. Follow the progress on Earth Day on Instagram @KonaBrewingCo. Before and after images will be available after the clean-up.
The Earth Day campaign is part of a company-wide commitment by Kona Brewing Co. to the community, environment, and sustainability.