The Hawai‘i Tourism Authority (HTA), the state’s tourism agency, has hired Miki Wakai as a tourism brand manager.
Wakai will be overseeing Hawai‘i’s largest international market, Japan. She will work collaboratively with the HTA’s contractor, Hawai‘i Tourism Japan (HTJ), to ensure that marketing efforts are in line with the HTA’s strategic plan and drive demand and revenue for the state of Hawai‘i.
“Miki will be a tremendous asset in working with the Japan market and we are pleased to have her join our team,” said Mike McCartney, president and CEO of the HTA. “Her experience will be valuable as we look at innovative ways to grow this mature market and reach two million Japanese visitors by 2016.”
Prior to joining the HTA, Wakai worked at the Hilton Grand Vacation Club overseeing the marketing and sales office in Hawai‘i while reestablishing its presence in Seoul, Korea. She was also responsible for identifying and marketing to potential customers visiting from Japan, Korea and the U.S. mainland for time share opportunities. Wakai received a Bachelor of Arts degree in international studies from Hawai‘i Pacific University.
Established in 1998, the Hawai‘i Tourism Authority, the state’s tourism agency, is responsible for strategically managing tourism to optimize benefits for Hawai‘i that integrates the interest of visitors, the community and visitor industry. Tourism is our state’s leading economic driver and largest employer and the HTA continually works to ensure its sustainability well into the future. For more information on the HTA, please visit www.hawaiitourismauthority.org, find us on Facebook or follow us on Twitter (@HawaiiHTA).