New West Broadcasting (NWB) announced that long-time broadcaster Lyman Medeiros returns to radio, July 7, 2014, as he takes the helm for “Captain Dave,” during afternoon drive time, on B93 (93.1 FM Kona) and B97 (97.1 FM Hilo).
“Lyman is well known around the island as a radio and TV personality, and through his MC work at numerous community and business events. He understands the value of being connected to the community we serve,” said Chris Leonard, NWB President and General Manager. “The station is built on that connection; it’s the way we do business. Lyman’s long history of community involvement is right in line with ours, and we are very happy to have him on the team.”
An active voice in Hawai’i Island music and broadcasting for over 30 years, Medeiros began his radio career in 1980, after working as a musician here, in Honolulu and elsewhere. Returning home to Hilo, he found a job with KIPA radio, playing Hawaiian music and later classic rock. Along the way, he had a chance to work with on-air personalities DC and B Free, who he will re-join at B93/B97, and the veneral Mynah Bird, early in his career. Medeiros remembers being part of the opening team for NWB’s new KWXX radio station, about the same time that the invention of music on compact disk was introduced.
With his new position, Medeiros looks forward to going back to what he calls his “radio roots,” as B97/B93 specializes in what they call “Hawaii’s classic hits”–a highly-researched mix of album cuts, baby boom anthems and local favorites.
“A lot of stations have a strictly hit song format—whether it’s country, hip-hop, or other genres,” said Medeiros. “One advantage of B93 and B97 is that they open a broader base, a wider variety in their musical format.”
“Radio has a personal touch,” he said. “In that people feel like ‘this is my station in my back yard; where I live and shop and drive.’” He said that listeners like to know and trust that when they tune in to a particular station, they are going to hear what they want to listen to at the time.
Medeiros will continue to host programming on Big Island Television and participate in community events and enterprises. His show can be heard Monday-Friday from 3-7 p.m. and Sat. from 6 a.m. to 12 p.m. on B93 (93.1 FM Kona) and B97 (97.1 FM Hilo).
Hawaii’s B93/B97, positioned solidly between Rock and a Soft Place, delivers the classics that define the new mainstream of listeners 25 to 54. For more information, please visit www.b97hawaii.com or call (808) 935-5461.
New West Broadcasting is locally owned, and operates five Big Island radio stations including: KWXX 94.7 FM Hilo, KAOY 101.5 FM (KWXX Kona), KNWB 97.1FM Hilo (B97 Hilo), KMWB 93.1FM Kona (B93 Kona) and KPUA AM 670 Hilo.
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