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Hawaii International AgriTourism Symposium

Hawai‘i AgriTourism Association (HATA) will host the state’s first Hawai‘i International AgriTourism Symposium on October 15, 2016 at the College of Hawaiian Language: Ka Haka ‘Ulu O Ke‘elikōlani, in Hilo. Industry experts from Hawai‘i, New Zealand and Japan will share their forecasts, trends and tips on how they compete on a global stage. They will share what visitors from their regions are looking to experience in AgriTourism, as well as perspectives on how they have diversified agricultural operations in innovative ways to increase profitability, reduce risk, and protect rural communities.

agritourism symposium

This global symposium aims to help people get on trend with the connections between agriculture and travel/tourism. The industry is an “economic multiplier” that impacts restaurants, lodging, health, and education. For every dollar spent at an AgriTourism farm, an additional $2.25 is spent within the community in food, fuel, and retail.  The ripple effect continues with home based and small businesses that create value add products from the farm crop such as jams, baked goods, and beauty or health products.

As a popular and highly marketable segment of Hawai‘i’s $10-billion dollar visitor industry, AgriTourism is poised to take off in the next decade. It’s not only a viable part of the economy; it’s also an important way to preserve our island lifestyles and culture.

AgriTourism offers farmers and small businesses an incredible opportunity to expand their business using creative approaches, and innovative partnerships. This symposium will show how the state’s largest economic industries, tourism and agriculture, merge to create economic diversity and innovation that visitors will pay for.

Farmers who include an AgriTourism component in their marketing plan can see substantial financial benefits. AgriTourism can provide the difference between a profitable and an unprofitable farming operation, and between a sustainable and an unsustainable agricultural region. With the potential of this niche market expanding at such a fast pace, there has never been a better time to learn more about AgriTourism.

Online Registration for Hawai‘i’s International AgriTourism Symposium is open at www.hiagtourism.org.  Vendors who wish to sell products at the Hawai‘i Marketplace may also register online as well.  For more information, please contact Lani Weigert, lani@hiagtourism.org.  Space is limited, early registration encouraged.

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