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    August 2016
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Pearl Harbor Restaurant Using Celebrity Chef Sam Choy’s Name Without Permission

A restaurant located on Joint Base Pearl Harbor-Hickam is not what many folks may think it actually is and certainly isn’t what the United States Navy may have thought what they were getting when they allowed the restaurant to open up on the military base.

Island Grille2

Image from the Island Grille website

Sam Choy’s Island Style Seafood Grille” located on the base at 3465 Malama Bay Drive, Honolulu, Hawaii IS NOT AFFILIATED with the Celebrity Chef Sam Choy that we have all come to know and love here in Hawaii.

I asked the owner to respond to an email about the ownership of the restaurant… however, after 4 days he has not responded to my email.

Image from Island Grille website

Image from Island Grille website

After speaking with those associated with the “Real” Sam Choy, I learned that the restaurant is not even serving the same recipes; Sam does not cook there, and hasn’t ever even been compensated for his namesake on the restaurant.

Sam Choy stated:

“The Hickam / Pearl Harbor Restaurant was opened using my name.  To this day I have never seen a penny of royalty or any payment of any sort going towards using my name.  I just want the community to be aware of this fact.”

According to an August 19th Facebook post the Island Style Grille is accepting applications using Sam Choy’s name as a hiring point:

“Sam Choy’s Seafood Grille is hiring! Located conveniently on JBPHH right next to Hickam beach! Positions available for all back of house kitchen staff including Line Cooks as well as all front of house including Bartenders and Servers. Experience required for line cook, bartending and serving. Please inquire and/or apply in person or contact us with any questions!!!!!”

I have learned that Choy and his team have retained an attorney and are looking to get his name removed from the restaurant… so until then… just know that this restaurant is not affiliated with the “Real Sam Choy”.

Real Sam Choy

Click to see the REAL Sam Choy!

3 Responses

  1. This operation is under contract to Joint Pearl Harbor-Hickam military base Military Welfare Recreation department. The name Sam Choy’s Seafood Grille should have been vetted by the contracting office, which should be held liable for fraudulent use of Sam Choy’s name. It has been misleading the public over the past years since its opening.

    • Ah, I see. Sure hope this gets cleared up – Chef Choy shouldn’t need to worry about such things. Mahalo, LaVerne!

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