“ROAST & ROOTS” – Mark Yamanaka and Raiatea Helm to Perform at Festival of Hawai‘i Flavors

Capping off a festive celebration of Hawaii’s most ‘ono foods and coffees, Grammy nominee and twice Female Vocalist of the Year, Raiatea Helm is the icing on the cake. The first-ever “Roast & Roots” food event on Saturday, July 19, 2014, 10 a.m.-3 p.m. at the Sheraton Kona Resort & Spa at Keauhou Bay’s Convention Center, serves up a family-friendly festival with arts and food booths, cooking demos, competitions and all-day entertainment, wrapped up with an intimate concert in the afternoon.

Roast & Roots

Hosted by Hawai‘i Coffee Association (HCA) in alignment with their 19th annual conference, Roast & Roots is a collaborative project between HCA, Kamehameha Schools and Hawai‘i Department of Agriculture. Events of the day include a “Buy Local” MarketPlace, Coffee Corridor, exciting People’s Choice Cupping Contest, a “mystery box” demo by Chef Sam Choy, and an exciting Chef-Student Culinary Competition. Abundant entertainment throughout the day includes music by Nā Hōkū Hanohano Award-winner Mark Yamanaka, Kaleo Perry and Dennis Garcia, leading up to Raiatea Helm in concert at 2 p.m.

Mark Yamanaka

Mark Yamanaka at the 2011 Na Hoku Hanohano Awards

Known for her soaring lyrics and intricate musicianship, Raiatea Mokihana Maile Helm is winner of eight Nā Hōkū Hanohano Awards and a Native Arts and Cultures Foundation fellowship in music. Beginning her musical career in high school, Helm has captured hearts in Hawai‘i and across the continent and the Pacific, playing to packed houses in Tahiti, Japan and China. Adding her Hawaiian musical flavor to the event seasons it with everything Hawai‘i Island loves: great food, music and family fun.

In the hours leading up to Helm’s performance, families and friends will have numerous opportunities to taste and purchase local food products and peruse the works of Island artisans, including those in the Kona Coffee community in the Coffee Corridor. Additionally, food booths presented by the host hotel and participating chefs and restaurants offer a delicious sampling of dishes from regional ingredients on land and sea.

Raiatea Mokihana Maile Helm

Raiatea Mokihana Maile Helm

Highlighting the Culinary Competition, Roast & Roots pairs up six local chefs with six culinary students from Hawaiʻi Community College at the University of Hawai‘i Center, West Hawaiʻi and Konawaena, Kealakehe and Waiakea High Schools. Teams will use local Hawai‘i Island proteins such as grassfed beef from Hawaii Beef Producers, local pork from Kulana Foods and farm-raised lamb from Waiakea Uka Ranch and a fresh bounty of local Hawai‘i Island produce, to put their best plates forward.

Emcee for the culinary portion, Chef Sam Choy will share his mana‘o with the audience, and has offered to do a “live mystery box” demo, where he will prepare a dish on the spot, using ingredients that are secret to him until the box is opened onstage. Chef Scott Hiraishi will serve as the Lead Judge and Co-chair for the event. Student and chef pairings will be announced early in July.

Mayor Kenoi talks with Sam Choy outside the Sam Choy Poke Contest.

Mayor Kenoi talks with Sam Choy outside the Sam Choy Poke Contest.

Part of the Hawai‘i Coffee Association’s three-day annual conference, Roast & Roots invites the general public to experience some of HCA’s exciting and educational activities, as well as the expertise of Hawaii’s statewide coffee industry growers, processors, roasters, wholesalers and retailers. The annual conference includes workshops and seminars covering coffee cupping packaging, certification, legislative and industry updates, including reports from UH College of Tropical Agriculture and Human Resources (CTAHR), the Pacific Basin Agricultural Research Center (PBARC).

Admission at the door is $5 per person, free for anyone under 17—includes Culinary Demonstration, Marketplace and Raiatea Helm Concert. No advance ticket sales. For more information, please contact Event Coordinator Tracey Apoliona, mkc01@hawaii.rr.com, (808) 960-3094 or visit www.Facebook.com/RoastandRoots.

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