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An Ethical Quandary… Being “Smart”

I’ve been faced with an ethical quandary… how much money would you take to promote a product you have never tested?  I try my best to stay true to my readers and when I do sponsored trips I’m sure everyone knows they are sponsored.

Oceanic Time Warner is about to roll out a new social media package promoting the “Smart Home”

I have no problem sponsoring and promoting products and/or companies that are proven to be good companies.

Now I’m being asked into a new venture w/ a S#IT load of capital… and no guidance.

I won’t jeopardize my readers w/ this product unless I can see a benefit given to folks… even if it is “the future” and where the world is going.

I’m willing to give it a beta trial and willing to support this company as I know it has really good intentions…. although I know the bottom line for this company is profit.

Will see where this leads and I will be honest about things… hope folks don’t think I’m a sell out!

Honesty is the best platform… I will totally support a good company that is doing good things to everyone… while accepting fringe benefits.

If the product sucks… well then I bail on the project… yeah?

2 Responses

  1. First of all, and I don’t mean this as a criticism, is your blog that critical? It’s mostly news with a bit of commentary, right? In my opinion, you don’t owe your readership any explanation.

    Take for instance your comment about political ads the other day. I read it and thought “who cares which ads you run or don’t?” It’s your blog. Do what you want.

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