Keaau Company Hawaiian Springs Expands into Asian Market

Media Release:

Hawaiian Springs, a premier natural water brand recognized for bottling some of the purest and most sustainable waters in the world, recently announced a partnership with Inter-Islands Distribution Ltd. to expand its business in the Asian marketplace. The young, natural artesian water’s official launch in Hong Kong was marked at a press conference held Dec. 8 at the W Hotel—attended by more than 50 media outlets, as well as international actor Jean Reno who is a partner with Inter-Islands.

“As we continue our successful expansion on the U.S. mainland, it is a natural progression for us to expand globally—especially into the Asian market where there is a natural affinity for Hawaiian products and culture,” said Rick Hadley, chairman and CEO of Hawaiian Springs. “Hawaiian Springs has had limited, but extremely successful, market distribution in Japan and Taiwan up to this point. We are thrilled to be working with Inter-Islands and Mr. Reno on this expansion.”

With the support of Inter-Islands Distribution Ltd., Hawaiian Springs will expand its availability to Hong Kong, Macau, China, Taiwan, Singapore, Philippines, Malaysia, Thailand, Brunei Darussalam, Cambodia, Indonesia, Laos, Myanmar, Vietnam, India and Korea, as well as Australia. Mahesh Harilela, chairman of Inter-Islands Distributions Ltd., will oversee marketing and distribution of the premium bottled water.

Reno, France’s most recognized male actor in North America and Asia, has partnered with Harilela to build awareness of the Hawaiian Springs brand in Hong Kong and beyond. Reno has appeared in numerous Hollywood productions such as The Da Vinci Code, The Pink Panther, Ronin, Godzilla and Mission: Impossible, and popular European productions including The Tiger and the Snow, The Professional and The Big Blue. The actor, a father of five devoted to his children’s well-being, was drawn to Hawaiian Springs for its distinct purity and health attributes—along with its beautiful packaging, which features a glass-like, tapered bottle and elegant graphics.

Distributed predominately in the Hawaiian Islands since 1995, Hawaiian Springs began its expansion nearly one year ago. Today, Hawaiian Springs is available in more than 12,000 locations worldwide as well as its online store at www.HawaiianSpring.com.

About Hawaiian Springs

Hawaiian Springs began bottling its young, natural artesian water in February 1995. Drawn from an artesian aquifer at the base of Mauna Loa on the Big Island of Hawaii, Hawaiian Springs bottles its water directly from the source within 30 days of falling as Arctic rain. Freshness, purity and a naturally sweet taste distinguish Hawaiian Springs from other waters. The brand is now sold at select retailers in Hawaii, the U.S. mainland, multiple Asian markets and through the company’s online store at www.HawaiianSpring.com/blog/products. For additional information, visit www.HawaiianSpring.com or fan the company at www.facebook.com/HawaiianSprings.

Leave a Reply

Your email address will not be published. Required fields are marked *

I do this to keep the spammers away * Time limit is exhausted. Please reload CAPTCHA.