Hawaii Visitors and Convention Bureau Looking at Online Media and Bloggers to Bolster Travel to Hawaii… “Hawaii: A Thousand Reasons to Smile”

Hawaii’s largest source market for visitors – Los Angeles – is going to hear a lot about Hawaii’s multitude of charms in an intensive campaign blitz throughout September led by the Hawaii Visitors and Convention Bureau (HVCB) and launched with the help of Hawaii’s four island mayors…

…Underlining its strongest-ever presence in this vital market, HVCB is meeting with more than 60 online and traditional media to further bolster travel to Hawaii. Led by Hawaii’s four county mayors – Bernard Carvalho, Jr. of Kauai; Mufi Hannemann of Honolulu; Charmaine Tavares of Maui; and William Kenoi of the Big Island – HVCB and the island chapters will host two media events at the W Los Angeles – Westwood on September 1 and 2. Chef Jon Matsubara of Azure at The Royal Hawaiian will prepare the Hawaii-inspired menu, while Grammy Award-winning musician George Kahumoku provides the entertainment. The events also offer media attendees the opportunity to dig deeper into the destination through “talk story” sessions with local culinary expert and author Joan Namkoong, cultural specialist Celine Piilani Nelsen, and Kahumoku…

…To activate the social media network in Los Angeles, HVCB will be reaching out to bloggers, podcasters, and emerging media enthusiasts to assist them in developing content about the islands to share with their audiences. On the evening of September 2, HVCB and Marriott Resorts Hawaii will co-host a “tweetup” (gathering of Twitter users) at The Whisper Restaurant and Lounge at The Grove to further promote Hawaii’s uniqueness as a vacation destination to the area’s most active new media users.

Throughout September, Los Angeles-based travel bloggers will also be visiting Hawaii to experience the islands first-hand. Stories of their travels here will be shared with readers on their blogs, as well as HVCB’s new SoMuchMoreHawaii.com blogsite

Full article Here

Here are some of my previous posts the last time the mainland bloggers came for the So Much More Hawaii tour:

  • So Much More Hawaii: Lucky We Live in Hawaii
  • So Much More Hawaii: Breakfast with the Mainland Bloggers at the Waikoloa
  • So Much More Hawaii: Fine Art at the Waikoloa
  • So Much More Hawaii: The Halls of the Waikoloa
  • So Much More Hawaii: Mainland Bloggers Check In to Waikoloa
  • So Much More Hawaii: Pools of the Waikoloa
  • So Much More Hawaii: Japanese Wood Dolls at the Waikoloa
  • So Much More Hawaii: Catching up from the Waikoloa Bloggers Meet Up
  • So Much More Hawaii: Seafood Bar Tweet up.w/ Mainland Bloggers
  • So Much More Hawaii: Mahalo Traci! The Power of Twitter
  • One Response

    1. This comment I found really sums up our situation:

      “The good news is that there’s great demand still for Hawaii. The product is obviously strong, but with the unfortunate times we’re facing, motivating people to travel and to spend once they’re here is the most difficult part.”

      My hope is that we will come out the other side stronger.

      k

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