Hilo Surfboard Co. Gets New York Times Press Coverage

Hilo Surfboard Co. Shirt

The Hilo Surfboard Co. got a nice little piece of national exposure this morning in the New York Times in a post entitled “In Glossy Glory, a Coming-Out for Surfers“:

…Regardless, we at Waves can happily report that some things have not changed: Nothing resembling approval has come from stealing waves this year. And in spite of an influx of new surfers still learning the ropes, general etiquette seems to be holding at the more popular breaks throughout the area. (The crew at the Hilo surf shop in Hilo, Hawaii, has a great primer on the rules of the lineup that should hold for anywhere in the world.)…

Social Media and the internet are going big here locally here on the Big Island. I’d just like to congratulate the Hilo Surfboard Co. for getting this type of press for simply having a website set up to having “Rules of the lineup” show up on the radar screens for the New York Times writer to pick it up and use it in his column.

The Hilo Surfshop Co. located at 84 Ponahawai St., Hilo, Hawaii 808-934-0925

The Hilo Surfshop Co. located at 84 Ponahawai St., Hilo, Hawaii 808-934-0925

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