Hawaii Tribune Herald Readers Disappearing on Oahu

Blogs have taken off in a big way here on the Big Island.  Oahu residents can now read news/blogs and get more from them… then the Hawaii Tribune Herald.

Either this chart on this column written by Starbulletin Columnist Erika Engle is wrong… or it appears that the Hawaii Tribune readers on Oahu are literally disappearing.  I have sent a Tweet to Erika asking if the chart is correct:

Newspaper readership on Oahu

DAILIES

April 2008 to March 2009 April 2007 to March 2008
Newspaper Readership % of population Readership % of population % change
Honolulu Star-Bulletin 145,702 (a) 20.8% 132,690 18.9% +10.1%
Sunday 140,930 20.1% 132,945 18.9% +6.3%
Hawaii Tribune-Herald 312 0 5,502 0.8% – 94.3%
Sunday 213 0 5,889 0.8% -96.4%
Honolulu Advertiser 346,150 49.4% 343,458 48.9% +1.0%
Sunday 403,371 57.5% 408,617 58.2% -1.2%
Maui News 1,573 0.2% 5,331 0.8% -75.0%
Sunday 2,692 0.4% 3,901 0.6% -33.3%
West Hawaii Today 8,659 1.2% 6,977 1.0% +20.0%
Sunday 3,549 0.5% 5,969 0.9% -44.4%

4 Responses

  1. Very interesting site. Thanks for sharing!

  2. What is this based on?

    Rick

  3. I read the online WHT and HTH, but only because I am a political news junkie. Heh.

    Seriously, though, we would need to see more than two years of data to determine that a single-year decline of the HTH readership on Oahu means very much.

  4. Uh, I believe you’re making (okay, implying) a wildly optimistic hypothesis that BI blogs are the reason for the decline in HTH readers on Oahu. Unless you have some data to support that, of course.

    Damon – If you haven’t read the Hawaii Tribune of late… they make a lot of implications themselves without the data to support it. ;)

Leave a Reply

Your email address will not be published. Required fields are marked *

I do this to keep the spammers away * Time limit is exhausted. Please reload CAPTCHA.