FTC Looking to Crack Down on Perks for Bloggers

This has to be the stupidest thing I have heard of. A personal blog is a personal blog and when the government starts telling people what they can and can’t do with their own personal blogs… WE ARE ALL IN TROUBLE!

…What some fail to realize, though, is that such reviews can be tainted: Many bloggers have accepted perks such as free laptops, trips to Europe, $500 gift cards or even thousands of dollars for a 200-word post. Bloggers vary in how they disclose such freebies, if they do so at all.

The practice has grown to the degree that the Federal Trade Commission is paying attention. New guidelines, expected to be approved late this summer with possible modifications, would clarify that the agency can go after bloggers — as well as the companies that compensate them — for any false claims or failure to disclose conflicts of interest

More here

7 Responses

  1. Unfortunately, we are seeing an expansion of Government in every aspect of our life. Time to fight back.
    Aloha,
    Keahi

  2. Kill credibility ?

    “The problem is when the lines get blurred by former (or even current!) journalists who write “news blogs” and accept donations and/or advertising from sources. That would seem to kill credibility — especially if not disclosed.”

    Does that include newspapers?
    Maybe bloggers can “just apologize” on their next post… kinda like the council.

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