2009 Pele Awards

The Hawaii Advertising Federation held its annual Pele Awards, honoring the year’s best creative work in advertising, marketing and design produced in the state of Hawaii.

At this year’s ceremony, OrangeRoc’s core creative team of Melinda Mullis, Andy Jackson, Kristen Makanoa, Rachelle Mendoza, Mike Schutz and Laura Wong was honored with 8 awards for work produced for a diverse group of clients with a wide range of communication needs.
One Pele Award was for packaging produced locally and marketed nationally by stand-up paddle surfing manufacturer C4 Waterman.
OrangeRoc helped launch C4 Waterman 2.5 years ago and has been integral in producing everything from branding, product logos, event displays, brochures, as well as, the award-winning C4 Waterman packaging.

Co-founder Todd Bradley says, “The OrangeRoc team has helped us achieve our brand status and has completely embraced and executed our company’s vision.”

OrangeRoc’s Creative Director Melinda Mullis said another Pele Award, “Represents our commitment to the community by giving back to the arts.”

Chuck Boller, Director of The 2008 Louis Vuitton Hawaii International Film Festival said, “This was the first time that the festival had an entirely integrated and cohesive marketing campaign.”

From the trailer concept, posters, and t-shirts, to program guide, PSA and press passes, everything was planned and executed under a single guiding theme. Mike Schutz of OrangeRoc receives additional credit for recognizing the opportunity to help a local arts organization with concepting, planning, producing and implementing a complete, multi-faceted marketing campaign.

These results demonstrate that small companies can produce big results after only three years in business.

OrangeRoc is a testament to focus, commitment and dedication to their clients and community and proves that hard work and passion leads to success.


The following commercial won “Best in Show” for the 2009 Pele Awards! (The guinea pig’s name is WaterLily)


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